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Brunswick to acquire Navico


Andy135
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Breaking news today: https://www.globenewswire.com/news-release/2021/06/24/2252408/0/en/Brunswick-to-Acquire-Navico-Will-Enhance-Leadership-Position-in-Marine-Technology-and-Strengthen-Global-Parts-Accessories-Business.html

So what? My 2 cents is that this will mean the end of Lowrance/Simrad/B&G's collaboration with Suzuki for engine management integration, and instead they will add support for Mercury engines and for SmartCraft data to be viewed on their MFD's, given that Brunswick also owns the Mercury brand.

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I'm not so sure they will end the Suzuki tie up.  

Mercury's vessel view displays have been Simrad units for a good few years,  my Mercury vessel view unit is a Simrad GO5 with some slightly different software. My GO9 which I purchased in 2017 always had Mercury engine support. 

Suzuki are the choice of most commercial operators I think Brunswick would being making a mistake to alienate themselves from that market. 

I think it will go more like the VAG business model.  Where they have definitive brand seperation pretty much like the current Simrad/Lowrance/B&G setup all aimed at different sectors of the market. 

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